| Sales.....there's a new set of rules to marketing now
The internet
has become the equalizer. Both large and small real estate firms
are now equal in terms of client access, property inventories, and
information sources. The audience is larger and the cost of advertising
is less. It is not necessary to go to a large firm for market exposure.
The Internet has made the market much smaller. What is not equal
is
. job experience and who you know, communication skills
and attention to details.
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